Google is getting ready to further disrupt the mobile phone industry:
Google is about to launch a new cost-effective mobile phone service for Americans only. And as the news spreads, it may trigger a new round of grumbling in Canada over the state of this country's telecom industry.
Google Fi will cost a mere $20 a month for talk, text, Wi-Fi tethering, and international coverage in more than 120 countries. And here's a flashy selling point: customers will pay only for the data they use, and even get a refund for unused data.
But if your Rogers or Bell contracts are about to expire, don't get your hopes up that you'll be switching to Google Fi any time soon.
Noss doesn't expect Google to offer its new wireless service in Canada, and not just because of the rates it might have to pay to Bell, Telus and Rogers.
"Google's aspirations in telecom are generally around pushing innovation in the market. It's less about customers and revenue, and in any event, Canada is a relatively small telecom market on the global stage," he says.