How effective are your emails?
I've been using the advice in this Lifehacker article for a few months now, so I thought I'd share it. It's easy to follow and implement, and just plain makes sense.
In this context, a "cold email" is any email to someone you don't know well, in which you're asking for something. That something can be an introduction, a meeting, some advice, or a sale. Whatever you're looking for, having a template of what to say, how much to say, and how to say it, makes writing much easier.
It boils down to including three things:
- Why and how you can help
- Why you're writing to them
- Why now, and what you want.